LUA notebooks

DESIGNED WITH STYLE AND UTILITY IN MIND •DESIGNED WITH STYLE AND UTILITY IN MIND •DESIGNED WITH STYLE AND UTILITY IN MIND •DESIGNED WITH STYLE AND UTILITY IN MIND •DESIGNED WITH STYLE AND UTILITY IN MIND •DESIGNED WITH STYLE AND UTILITY IN MIND •DESIGNED WITH STYLE AND UTILITY IN MIND •DESIGNED WITH STYLE AND UTILITY IN MIND •

What is it?

Website design for a notebook brand, created by designers with style and utility in mind.

Duration

2 weeks

Client

LUA Notebooks

Role

Visual design, website design, logo design

LUA established their brand, a website hadn't been part of the initial plan due to their small company. They now require a minimalist website that effectively communicates their core business information and showcases their notebook to attract potential buyers, particularly designers and architects who prefer digital purchases.

LUA Desktop - Vlad Grama

Process

As a designer myself, understanding what resonates with fellow designers and architects came naturally. User testing sessions provided valuable insights, but the initial wireframes still needed refinement. Later, with further reflection and iteration, I completely revamped the design to better meet the needs of the target audience.

Mirroring the brand identity (a process I contributed to), the website design is both cohesive and effective.

While the initial website structure pleased the client with its clarity and readability, I felt the visuals didn't fully capture the essence of the LUA brand. With some brand elements undergoing revisions, I seized the opportunity to create a new version that more authentically represented the LUA identity as a whole.

Main
Story
Contact
Answers
Buy

Conclusion

Working on the LUA project was a rewarding experience, especially collaborating with Obelisk Agency. Stay tuned, as LUA is planning an exciting app launch – a digital companion for your notes! I'm thrilled to potentially be involved in that project as well. 

Colophon

Designed and built by Vlad Grama

Typeset in Inter by Rasmus Andersson

©2025

IG    LI    X    @

View