About

I design a lot, and sometimes I enjoy developing what I design!

Me.

Tenets

People-centricity

I’m passionate about understanding what people really need, what they’re aiming for, and what frustrates them. That way, I can design products that are not only easy to use, but also delightful and truly make a difference.

Accessibility

Accessibility isn’t an add-on, it’s built-in. From the very beginning, I consider how everyone can interact with my designs. It’s not an afterthought, it’s an integral part of the process, ensuring everyone can participate and thrive.

Empathy fuels innovation

Great design comes from understanding. I put myself in people’s shoes to uncover their needs and pain points. This empathy fuels my creativity and helps me design products that people genuinely love using.

Collaboration

Design isn’t a solo show. It’s a symphony, and each stakeholder plays a unique instrument. Engineers craft the functionality, product managers set the tempo, and marketers spread the word. By collaborating, we create products that sing in perfect harmony.

Impact

Designing with heart and mind: The best products solve problems with both smarts and heart. That’s why I focus on efficiency, sustainability, and usability in my designs. It’s not just about making things work, it’s about making them work better for everyone.

Iteration

Nobody nails it on the first try, not even designers! That’s why I’m all about refining my work. Taking in feedback from users, testing different possibilities, and keeping business goals in mind – that’s the secret sauce to creating something truly special. It’s like a sculptor chipping away at stone, revealing the perfect form beneath.


Process

This framework is like a recipe, but instead of strict instructions, it offers flexible guidelines. I always adapt it to the unique ingredients and flavors of each project to create something truly special.

Empathy & Discovery
  1. Define the problem: What are we trying to solve? Who are we solving it for (target audience)?
  2. Research & understand: Conduct user research sessions (interviews, surveys, etc.) to understand user needs, pain points, and behaviors, analyze competitors and market trends.
Ideation & Inspiration (Dream)
  1. Brainstorm solutions: Idea generation through sketches, mind maps, workshops, etc. Explore various possibilities without judgement.
  2. Refine & prioritize: Evaluate ideas based on user needs, feasibility, and business goals. Select the most promising concepts for further development.
Prototyping & Testing (Develop)
  1. Build low-fidelity prototypes: Quickly create mockups or simulations to represent core functionalities and user flows.
  2. Test & iterate: Get user feedback through usability testing and gather their thoughts, feelings, and suggestions. Refine the prototype based on feedback.
Design & Polish (Deliver)
  1. Develop high-fidelity prototypes: Create more detailed and interactive prototypes with visual design elements.
  2. User interface (UI) and user experience (UX) design: Focus on visual appeal, usability, and user flow optimization.
  3. Collaboration & refinement: Work with engineers and other stakeholders to ensure feasibility and technical requirements are met.
Launch & Learn (Evolve)
  1. Release the product: Launch the product and make it available to users.
  2. Monitor performance & gather feedback: Analyze user data, track metrics, and collect user feedback through surveys, reviews, etc.
  3. Iterate & improve: Continuously refine the product based on user feedback and data analysis.